Product Data Entry

Volusion, Zen-Cart, Yahoo Store, CS-Cart, OsCommerce, 3D-Cart, Magento, X-Cart, Monster Commerce, Online Store, Prostore, Custom CMS

Product Image Cut-Out

Product image background removal, White Back ground cutout, 360 cutout, reflection effect, photoshop work, outsource image editing, lightbox gallery for product images, images showcase.

eCommerce Data Entry

eBay Listing Service, Amazon Listing Service, Craigslist Posting, Training Individuals, Marketing Strategies

Search engine marketing can be considered a subset of search engine optimization where marketing refers to optimization practices that take place off the website while search engine optimization sets up the pages on the website for both the search engine spiders and the visitors to the site in terms of design, content, navigation, etc. The relationship between two activities can be thought of much in the same way as the operation of a bricks and mortar storefront with SEO pertaining to in-store work such as merchandising, having the right mix of inventory, and an easy check-out procedure. SEM, on the other hand, would be the advertising that draws people to the store. When optimizing a website, SEM refers to all activities utilized to generate the incoming traffic which is a vital element of moving site pages higher in search engine results pages (SERPS). Common strategies and tactics include search engine and directory submission and back link development from relevant sites, blogs, ezines, forums, social media sites, and online news media.

As an active process of driving traffic to a website and improving search engine page rankings, search engine marketing is an ongoing process which must be carried out consistently for a website to be successful. Without it, a website would much like the previously mentioned bricks and mortar store that stops its advertising leaving its discovery to random passersby which may find the store but not in the kind of numbers required to make a business successful.

As businesses continue to migrate to web and increase their presence on it, multi-pronged search engine marketing has become the most cost-effective, fastest growing, and popular new marketing channel available, especially when compared to print and other traditional media outlets. Almost any site trying to generate revenues can benefit from a properly run SEM campaign by raising awareness and driving traffic to a site, thus improving the chances of purchases and or other forms of conversions.

The ability to track and measure performance with multiple sources of hard data such as visits, click throughs, conversion rates, and a host of other metrics also sets SEM apart from other forms of advertising. Being able to measure performance can also give a search engine marketing company an indication of whether a campaign will be successful before its inception, reducing the risk of spending advertising dollars on a project that doesn’t provide a return on investment. An example of a campaign that a search engine marketing company would likely avoid would center on highly competitive keywords carrying a high marketing cost with a relatively low average unit sale price. In that kind of situation, the SEM company would search for less competitive key words which would still provide a return on investment.       

Running a successful SEM campaign can consume one hundred to two hundred hours per month of labor to get started. Due to the time required, the vast majority of successful projects are normally outsourced to SEO/SEM companies. While the hard costs of executing an SEM campaign may make it tempting to try it as a do it yourself project, the re-allocation of hundreds of hours to in-house employees is not typically the best use of labor, particularly if existing SEM experience cannot be found in-house. Additionally, the timeline for meaningful results can vary widely depending on the level of competition for the keywords being optimized and the monthly budget allocation toward the project, meaning that an in-house employee tasked with the project might be re-allocated indefinitely.